Group peddles U.S. meat to Korean bloggers

In the photo, courtesy of the U.S. Meat Export Federation, Leann Saunders addresses Korean consumers and bloggers about American beef and pork.

Beef cattle and hog farmers in the north state and elsewhere who rely on customers overseas are getting another boost from a key trade-promoting organization, which is touting the benefits of American beef to influential South Korean bloggers and consumer leaders.

From the USMEF:

A group of 22 South Korean consumers, including 11 food-oriented bloggers, got a unique opportunity to enjoy a U.S. beef and pork cooking demonstration while hearing personal insights from American industry leaders in Seoul earlier this week.

Korean consumers are very interested in understanding the sources of their food, so a presentation by Leann Saunders, a Colorado wife and mother who also happens to be a rancher, businesswoman and secretary/treasurer of the U.S. Meat Export Federation’s executive committee, was very timely.

Saunders explained for the consumer group that she grew up on a ranch where her father and grandfather still work. She spoke on behalf of the U.S. beef industry, and discussed the commitment her family shares with other ranchers to do their best to protect natural resources and produce high quality, safe beef.

"It was fascinating meeting with Korean consumers and these trusted bloggers,” said Saunders. “It is very obvious that while we speak different languages and come from different cultures, we all want the same thing when it comes to our food choices and feeding our families. We all want safe, healthy, cost-effective alternatives. Consumers worldwide want transparency, authenticity and more information about the families behind their food."

For more on the project, click here.